Strategic partnerships Opportunity to leverage existing relationships with CLIA-Certified laboratories and national lab networks via Health Testing Centers to expand test offerings, streamline processing, and broaden reach to more patients while maintaining licensed standard of care.

At home testing Rising interest in convenient, private testing presents an upsell path for at-home STD and other home-based panels, potentially increasing direct-pay revenue and broadening the customer base beyond traditional clinic visits.

Data driven outreach Utilize their tech stack and analytics tools (Mixpanel, Google Tag Manager, New Relic, Klaviyo, AdRoll) to run targeted marketing campaigns and lifecycle messaging aimed at preventive care, early detection, and chronic disease screening.

Public health studies Their published studies on COVID-19 mortality risk, HIV risk, and organ donation present an opportunity to partner on research-focused programs or sponsored health awareness campaigns that drive engagement and data collaboration.

Scale opportunities Small employer or health plan partnerships could be pursued to offer subsidized or covered testing services through clinics, expanding reach leveraging LabCorp affiliation and national lab access for greater patient volume.