Network scale Leverage HNA's nationwide provider network and large patient reach to position services that optimize payer contracts, fee-for-service negotiations, and network participation for new health tech or billing solutions.

Revenue growth Target offerings that boost practice revenues, such as revenue cycle optimization, patient acquisition tools, and marketing automation, aligned with HNA's mission to improve revenues and attract more patients.

Tech stack fit Present cloud, security, and marketing tech that integrate with HNA's existing stack (AWS, WordPress/Webflow sites, Mailchimp/Klaviyo, Shopify) to enhance digital engagement and practice management capabilities.

Scale readiness Capitalize on their 17,000+ provider network and 24.5 million patient reach by offering scalable solutions such as automated onboarding, provider directory enhancements, and interoperable data sharing.

SMB focus Position products for mid-market SMB health practices within a networked framework, emphasizing cost-effective implementations, quick ROI, and support suited to a small team of 2–10 employees.