Employer Telemedicine Advantage Target mid to large employers and workers’ compensation programs with OrthoLive’s 24/7 orthopedic telemedicine to reduce downtime, streamline care, and lower claim costs. Leverage existing referral networks to land multi-site contracts and offer exclusive telemedicine partnerships to strategic accounts. Emphasize ROI through faster treatment, higher employee satisfaction, and new revenue streams for clinics.

Seamless Interoperability Highlight Ellkay partnership and data interoperability as a major differentiator. Pitch to EHR vendors, practice management systems, and payers for API integrations that deliver seamless scheduling, telemedicine visits, and secure patient data exchange. Position as a standard workflow improvement for orthopedic clinics seeking to modernize care delivery.

Referral Network Scale With OrthoForum collaboration, there is an opportunity to scale referrals by onboarding additional clinics and creating a national telemedicine referral network. Propose revenue sharing or performance-based incentives for partners who send high volumes of ortho telemedicine visits. Use joint marketing and co-branded campaigns to accelerate network growth.

Clinic Revenue Booster Position OrthoLive as a way for orthopedic clinics to increase appointment capacity, reduce no-shows, and create new telemedicine revenue lines. Offer bundled solutions including 24/7 access, secure patient portal, and streamlined triage to drive higher utilization. Provide flexible pricing and pilot programs to convert hesitant clinics.

Nationwide Market Expansion Given the capability to treat patients from anywhere, there is room to expand beyond Cincinnati to nationwide orthopedic groups and employers. Begin with regions with high telemedicine adoption and strong employer health benefits partners, and use phased rollout with local partners. Prepare compliance, licensure, and partner onboarding playbooks to ensure scalable growth.