Custom TPA Growth Leverage HealthNow Administrative Services’ strength in third-party administration and self-funded plans to target employers seeking design flexibility and unified admin and claims services. Position as a one-stop partner for plan design, enrollment, claims processing, and consumer-driven health programs, with optional stop-loss coordination and COBRA support.

Analytics Engagement Capitalize on existing tech usage by offering advanced data analytics, predictive risk scoring, and personalized member engagement tools. Provide real-time dashboards, utilization insights, and wellness program integration to drive cost containment and improved outcomes.

Cloud Security Highlight AWS-based infrastructure to offer security-forward cloud modernization and HIPAA-compliant data exchange. Provide automated regulatory reporting, audit readiness, and secure provider-employer data sharing across multi-state benefits programs.

Regulatory Coverage Deliver comprehensive regulatory services for ACA/ERISA reporting, COBRA administration, and state-specific compliance. Offer automated reporting, audit support, and vendor risk management to ease scale as a national administrator.

Differentiation Edge Differentiate from larger incumbents with rapid onboarding, flexible consumer-driven plans, integrated health management, telehealth partnerships, and strong broker/vendor collaboration to win more employer clients.