Strategic Partnership Potential for collaboration with state or government-related health programs and employers seeking low-cost coverage options for Rhode Island workers, leveraging HealthSource RI’s Full Choice Program to expand reach and enrollment.

Small Business Focus Target small to mid-sized employers in Rhode Island with value propositions centered on the Full Choice Program and affordable ancillary benefits, highlighting cost leadership in market and flexible employer contribution options.

Digital Marketing Leverage HealthSource RI’s tech stack and online tools (Savings Tool, Savings Calculator) to drive lead generation, onboarding, and self-serve enrollment for both individuals and small businesses, emphasizing ease of understanding options.

Analytics & Growth Offer data-driven campaigns using existing revenue scale to attract strategic partners or vendors seeking scalable enrollment channels, while aligning with the organization’s online presence (WordPress, Google Cloud, AWS).

Benefit Expansion Propose ancillary and supplemental insurance bundles (life, accident, vision, medical bridge, pet insurance) as bundled add-ons for employers looking to enhance benefits without significantly increasing total cost, expanding cross-sell opportunities.