Insights

Acquisition Momentum Heartland Financial Group was acquired by Integrity Marketing Group in September 2022, indicating a consolidation trend in senior health and life insurance distribution. This could open cross-sell opportunities with Integrity’s expansive product suite and partner network.

Large Tier Market With 201-500 employees and revenue in the $250M–$500M range, Heartland operates at a sizable scale within the senior health and life insurance space, suggesting opportunities for enterprise-level platforms, onboarding programs, and high-touch partner support.

Distribution Focus As a leading IMO/distributor, Heartland prioritizes growth in senior health and life insurance channels, making them a strong candidate for marketing automation, CRM optimization, and lead-generation services tailored to advisor networks.

Tech Stack Familiarity Current tools include Salesforce Marketing Cloud, WordPress, Webflow, and Zap-ready integrations, indicating receptiveness to marketing automation, digital lead capture, and seamless integration projects to enhance agent engagement.

Funding Signals Significant revenue activity and a major acquisition signal ongoing investment in platform capabilities and partner ecosystems, presenting a window for scalable technology partnerships, data analytics, and performance marketing solutions.

Similar companies to Heartland Financial Group

Heartland Financial Group Tech Stack

Heartland Financial Group uses 8 technology products and services including WordPress, CookieYes, Zendesk, and more. Explore Heartland Financial Group's tech stack below.

Heartland Financial Group's Email Address Formats

Heartland Financial Group uses at least 6 email formats:
Heartland Financial Group Email FormatsExamplePercentage
FLast@e-hfg.comJDoe@e-hfg.com
67%
Last@e-hfg.comDoe@e-hfg.com
26%
First.Last@e-hfg.comJohn.Doe@e-hfg.com
7%
FLast@hfgagents.comJDoe@hfgagents.com
93%
Last@hfgagents.comDoe@hfgagents.com
5%
First_Last@hfgagents.comJohn_Doe@hfgagents.com
2%

Frequently Asked Questions

What is Heartland Financial Group's phone number?

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You can contact Heartland Financial Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Heartland Financial Group's official website and social media links?

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Heartland Financial Group's official website is hfgagents.com and has social profiles on LinkedIn.

How much revenue does Heartland Financial Group generate?

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As of September 2026, Heartland Financial Group's annual revenue is estimated to be $250M - $500M.

What is Heartland Financial Group's NAICS code?

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Heartland Financial Group's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Heartland Financial Group have currently?

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As of September 2026, Heartland Financial Group has approximately 387 employees across 2 continents, including North America and Africa. Key team members include Chief Executive Officer: A. N., Vice President And Cyber Security Engineer: B. T. and President: P. S. Explore Heartland Financial Group's employee directory with LeadIQ.

What industry does Heartland Financial Group belong to?

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Heartland Financial Group operates in the Insurance industry.

What technology does Heartland Financial Group use?

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Heartland Financial Group's tech stack includes WordPress, CookieYes, Zendesk, Microsoft 365, Mimecast Secure Email Gateway, Salesforce Marketing Cloud Account Engagement, Webflow and Stripe.

What is Heartland Financial Group's email format?

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Heartland Financial Group's email format typically follows the pattern of FLast@e-hfg.com. Find more Heartland Financial Group email formats with LeadIQ.
Heartland Financial Group logo

Heartland Financial Group

InsuranceMissouri, United States201-500 Employees

Heartland Financial Group operates as a distributor in the Senior Health and Life Insurance space, serving as an independent marketing organization that connects agents with life and health products. Based near Kansas City in Missouri, the company positions itself within the insurance industry by facilitating access to senior-focused coverage for clients seeking comprehensive protection and planning support. With a workforce spanning hundreds of employees, it addresses the needs of insurance professionals and their clients by providing distribution services, guidance, and access to a range of insurance offerings in the Senior Health and Life sectors. A notable development in its recent history is the acquisition of Heartland by Integrity Marketing Group, an industry-wide consolidation that influences its market footprint. The organization operates from Blue Springs, Missouri, and focuses on growing its presence in the independent distribution channel for insurance solutions catering to seniors and life coverage.

Section iconCompany Overview

Phone number
NAICS Code
524 - Insurance Carriers and Related Activities
Employees
201-500

Section iconFunding & Financials

  • $250M - $500M

    Heartland Financial Group's revenue is estimated to be in the range of $250M - $500M

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