Market Leadership Heartland Financial Group is a prominent player in the Senior Health and Life Insurance distribution space with significant annual revenue estimated between 250 and 500 million dollars, indicating substantial market presence and potential growth opportunities.

Recent Acquisition The company's recent acquisition by Integrity Marketing Group suggests an expansion of resources and distribution channels, providing a strategic opportunity to collaborate or integrate solutions within a broader insurance and wealth management network.

Employee Base With over 200 employees, Heartland demonstrates a sizable operational footprint, presenting opportunities for targeted outreach to key personnel involved in sales, marketing, and distribution functions.

Technology Infrastructure Utilizing a diverse tech stack that includes tools like MySQL, Google Tag Manager, and Open Graph signals an openness to digital engagement and data-driven marketing efforts, ideal for deploying targeted campaigns or analytics solutions.

Growth Potential As a leading independent marketing organization outside Kansas City, Heartland offers a platform for innovative insurance products, making it a promising partner or client for tailored solutions in sales enablement and customer engagement strategies.