Heaven Gifts
RetailChina201-500 Employees
Heaven Gifts is a China-based retailer focused on vaping products. It originated in 2007 to accompany the rapid growth of the vaping industry and established the heavengifts.com trading platform in 2009. Since 2018 it has shifted from exporting to operating self-owned brands, including ELFBAR and LOST MARY, and today serves more than 50 million adult users across over 100 markets and through more than 100,000 retail outlets.
In 2024, the Innovation Lab expanded to about 3,000 square meters, with more than 350 facilities and around 100 experts. This expansion aligns with the company's shift toward owning and developing its own brands.