Haunted Tourism Leverage the strong recognition as one of America’s most haunted hotels to cross-sell unique experiences, themed stays, and partner packages with local tour operators, event planners, and media outlets to attract thriller/horror enthusiasts.

Boutique Event Growth Position the property as a versatile venue for weddings and special events with onsite catering, offering venue packages, seasonal pricing, and partnerships with vendors to upsell services to nearby couples and corporate clients.

Heritage & Sustainability Highlight a restored Queen Anne Victorian Keeper’s House and interpretive tours as a sustainable, boutique lodging experience; explore collaborations with conservation groups and local artisans to attract travelers seeking authentic historic stays.

Localized Distribution Capitalize on existing tech stack (Shopify, Duda, AWS) to optimize direct-to-consumer sales, gift shop merchandising online, and seasonal promotions; explore targeted ads and email campaigns to drive year-round occupancy and gift shop revenue.

High Growth Potential With revenue in the multimillion range and a lean team, pursue partnerships with regional tourism boards, travel influencers, and B2B channels (wedding planners, wedding venues) to expand occupancy, events, and gift shop cross-sell opportunities.