Insights

GrowthMomentum Hectre is expanding in the fruit quality intelligence space with recent NZ Hi-Tech awards and funding rounds, indicating a scalable platform and potential for up-selling adjacent analytics and integration services to larger orchards and packhouses.

FinancingValidate Recent NZ$12 million funding and a reported revenue range of $1M-$10M suggest increasing capital to accelerate product development and market expansion, creating opportunities to approach growth-stage customers with scalable pricing and enterprise deployments.

TechStackFit With a tech stack spanning AWS, Azure, Salesforce, HubSpot, and Microsoft Advertising, Hectre targets enterprise-grade deployments; sales plays can emphasize seamless integrations, data interoperability, and field to packhouse automation for large operations.

AwardsSignal Multiple NZ Hi-Tech awards including Māori Company of the Year and Most Innovative Agritech Solution signal strong credibility; leverage testimonials and case studies to engage mid-to-large orchard operations seeking credible technology partners.

GlobalOpportunity Position as a global fruit quality intelligence leader addressing orchard management, harvest real-time tracking, and pricing optimization; potential target segments include mid-sized to large growers, packhouses, and supply chains needing end-to-end visibility.

Similar companies to Hectre

Hectre Tech Stack

Hectre uses 8 technology products and services including Microsoft Advertising, Hotjar, HubSpot Analytics, and more. Explore Hectre's tech stack below.

Media & News

Hectre's Email Address Formats

Hectre uses at least 2 email formats:
Hectre Email FormatsExamplePercentage
First@hectre.comJohn@hectre.com
98%
Middle@hectre.comMichael@hectre.com
2%

Frequently Asked Questions

What is Hectre's official website and social media links?

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Hectre's official website is hectre.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Hectre generate?

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As of October 2026, Hectre's annual revenue is estimated to be $1M - $10M.

What is Hectre's SIC code and NAICS code?

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Hectre's SIC code is 7372 - Prepackaged Software and NAICS code is 111 - Crop Production.

How many employees does Hectre have currently?

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As of October 2026, Hectre has approximately 55 employees across 6 continents, including Oceania, North America and Europe. Key team members include Ceo: M. B., Chief Product And Technology Officer: S. A. and Head Of Hardware Products: J. W. Explore Hectre's employee directory with LeadIQ.

What industry does Hectre belong to?

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Hectre operates in the Farming industry.

What technology does Hectre use?

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Hectre's tech stack includes Microsoft Advertising, Hotjar, HubSpot Analytics, Amazon Web Services, WordPress, Salesforce, Microsoft Azure and Piwik.

What is Hectre's email format?

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Hectre's email format typically follows the pattern of First@hectre.com. Find more Hectre email formats with LeadIQ.

How much funding has Hectre raised to date?

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As of October 2026, Hectre has raised $15M in funding. The last funding round occurred on Feb 11, 2026.

When was Hectre founded?

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Hectre was founded in 2016.
Hectre logo

Hectre

FarmingAuckland, New Zealand51-200 Employees

Hectre is a New Zealand-based company that provides fruit-oriented software solutions for sizing, counting, color grading, and workflow management across field, packhouse, and transport operations. Its tools aim to streamline storage decisions, pack and sales planning, and downtime reduction while enabling automatic capture of truck data and real-time harvest records to support pricing and quality decisions.
The firm targets those in the farming and orchard industries, offering features that clock in workers, track agrochemical use, and deliver detailed performance and cost insights for payroll automation. Based in Auckland, Hectre positions itself within the agritech space by delivering integrated, field-to-packhouse intelligence that improves operational efficiency and product quality for fruit producers and related stakeholders.

Section iconCompany Overview

Website
hectre.com
SIC Code
7372 - Prepackaged Software
NAICS Code
111 - Crop Production
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $15M

    Hectre has raised a total of $15M of funding over 13 rounds. Their latest funding round was raised on Feb 11, 2026 as a Series A.

  • $1M - $10M

    Hectre's revenue is estimated to be in the range of $1M - $10M

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