Heddels Employee Directory
Online Audio and Video Media11-50 Employees
Heddels operates as an online resource focused on raw denim and related apparel, combining informative storytelling with practical features that help readers understand fabric and make informed purchasing decisions. The site provides product coverage, educational guides, and editorials, supported by a sizable catalog and tools that aid in locating suitable brands and retailers. Founded in 2011 as Rawr Denim and rebranded to Heddels in 2015, the company operates in the online media space as a recognized source of information on raw denim. Its audience comprises denim enthusiasts and readers seeking reliable information to navigate a specialized market and select apparel with confidence. In February 2023, Heddels partnered with Dawson Denim Ltd. to give away a pair of jeans from their Washed Denim Series.