Collaborative partnerships Heelys has a track record of successful collaborations with various brands like PEEPS, Reebok, and Alyxstudio. Leveraging these partnerships could open doors for joint marketing campaigns and cross-selling opportunities.

Targeted seasonal offerings By introducing seasonal collections like the Easter-themed PEEPS x Heelys collaboration, Heelys demonstrates an understanding of market trends and consumer preferences. Aligning sales strategies with upcoming events and holidays could drive increased sales during peak seasons.

Acquisition potential Having been acquired by BBC International Inc. for $11 million, Heelys showcases potential attractiveness for acquisition by larger entities. Sales professionals could explore partnerships with companies seeking to diversify their product portfolios or expand into the fashion and footwear industry.

Innovative product launches Heelys' innovative product launches, such as the footwear collection with Ocean Pacific or the special edition shoe with The Harlem Globetrotters, indicate a focus on unique and attention-grabbing offerings. Sales teams can capitalize on the novelty of these launches to attract new customers and generate buzz in the market.

Strategic brand positioning With a long-standing reputation for wheeled shoes that appeal to both children and adults, Heelys has carved out a niche in the retail apparel and fashion industry. Sales professionals can leverage this brand positioning to target specific demographics and market segments effectively.