Premium niche Target high-net-worth or boutique investors seeking specialized real estate and investment expertise in Atlanta. Heery Brothers combines development experience with marketing prowess to offer services beyond typical brokerages, presenting opportunities to upsell premium listings and advisory engagements.

Top-tier positioning Leverage their status as consistently among the nation’s top 1% of agents to open conversations with affluent clients, developers, and institutions that value proven performance and exclusive marketing exposure through Sotheby’s International Realty.

Growth potential With a small current team but a strong revenue range, there is scalability opportunity by expanding support for marketing, investment advisory, and development services to capture more listings and fee-based consulting in the Atlanta area.

Technology leverage Utilize their tech stack (Optimizely, Google Tag Manager, analytics and marketing tools) to propose data-driven listing optimizations, performance marketing services, and measurable marketing plans that differentiate from competitors.

Strategic partnerships Position as a gateway to luxury marketing channels via Sotheby’s network, and explore collaborations with local developers, lenders, and asset managers to secure exclusive listings, joint ventures, or sponsored investment opportunities.