Specialized Orthopedics Heiden Orthopedics is a focused orthopedic and sports medicine clinic with five subspecialists covering knee, shoulder, hand, wrist and elbow, hip, foot and ankle, plus physical therapy, led by Dr. Eric Heiden. This suggests opportunities to propose high‑level collaboration, patient referral agreements, and joint rehab programs with surgeons who handle complex sports injuries.

Regional Footprint With clinic locations in Salt Lake City and Park City, Utah, and a lean team (11–50 employees), there are potential sales opportunities around local partnerships, community outreach programs, and targeted marketing to drive patient volume and co‑marketing with local hospitals or primary care networks.

Recovery Oriented The emphasis on rehabilitation and helping patients return to sport implies demand for robust physical therapy services, rehabilitation technology, and integrated care pathways. Solutions that streamline post‑op rehab, enhance outcomes, or offer remote monitoring could resonate with their care model.

Technology Stack Existing digital tools include WordPress, Google products, and site security measures. There may be openness to marketing automation, patient engagement platforms, appointment conversion improvements, and analytics enhancements to grow patient acquisition and retention.

Financial Scale Annual revenue is in the 1–10 million range with a small to mid‑sized team. This indicates a window for scalable, cost‑effective B2B partnerships, such as device suppliers, surgical equipment bundles, or service offerings that fit a mid‑sized practice without requiring enterprise‑level contracts.