Sustainability Advantage Proactively highlight Heinz-Glas environmental momentum, including EU decarbonisation funding and the new electric glass melting furnace, to position as a sustainable glass packaging partner for perfumery and cosmetics brands seeking greener packaging solutions.

Expansion and Capabilities Leverage recent plant expansions and new production assets in Kleintettau and Piesau to offer scalable capacity and shorter lead times for fragrance and cosmetics launches, appealing to brands with growing or seasonal demand.

Integrated Packaging Emphasize end-to-end “Complete Packaging” capabilities through Heinz-Glas and Heinz-Plastics, enabling one-stop sourcing for glass flacons and plastic caps, reducing supplier complexity and accelerating time to market.

Innovation Tools Promote the carbon footprint measurement tool and ongoing sustainability investments as differentiators for clients needing transparent packaging lifecycle data and compliance with ESG targets.

Strategic Partnerships Leverage recent sales partnerships, such as with Coverpla, to access new distribution channels and co-create fragrance packaging assortments, expanding reach to mid-market brands and regional exporters.