Strong Market Presence Heiser Automotive Group operates five dealerships in the Milwaukee area, representing top brands like Ford, Lincoln, Chevrolet, Cadillac, and Toyota, providing multiple cross-selling opportunities across diverse automotive segments.

Established Customer Base With over a century of history since 1917 and recent acquisition by Worthington Industries, Heiser has a loyal customer base that values tradition and quality, opening avenues for targeted retention and loyalty programs.

Digital Engagement Channels Utilizing a robust tech stack including Google Analytics, Facebook Pixel, and YouTube, Heiser actively engages with customers online, presenting opportunities to enhance digital marketing and personalized outreach efforts.

Financial Stability Generating revenue between $100 million and $250 million with over 200 employees, Heiser offers a solid foundation for expanding service offerings, financing solutions, or fleet management opportunities.

Growth and Acquisition Since being acquired by Worthington Industries in 1998, Heiser has experienced growth and increased enthusiasm, indicating potential for expanding product lines, aftersales services, or partnership ventures.