Regional Footprint Heiser Automotive Group operates five Milwaukee-area franchises across Ford, Lincoln, Chevrolet, Cadillac and Toyota, plus a pre-owned facility. This diversified brand mix offers cross-sell opportunities, multi-brand service packages, and a broad customer base ripe for targeted promotions, loyalty programs, and aftersales revenue growth. Approach: present dealership services to potential suppliers like aftermarket parts, financing, warranty programs, or digital marketing vendors to capture cross-brand buyers.

Fleet Growth With a mid-market size and revenue in the hundreds of millions, there is potential in fleet sales and commercial vehicle partnerships. Propose tailored fleet leasing, maintenance contracts, priority service, OEM incentives for fleets, and telematics data integration to upsell services. Suggest introductions to local businesses, municipal contracts, and corporate partnerships.

Digital Readiness Their digital footprint shows established online activities (web analytics and video content). This can be extended with targeted performance marketing and content partnerships to increase online leads and showroom visits across the brands and the used-vehicle inventory. We can offer SEO/SEM, video campaigns, remarketing, and analytics enhancements.

Stable Backing Historically owned by Worthington Industries, the group benefits from corporate backing that can facilitate favorable terms for partnerships, financing, and supplier onboarding. Leverage this to position long-term procurement programs, volume discounts, and scalable vendor relationships.

Used & Service Synergy A dedicated pre-owned facility plus multi-brand service capabilities create opportunities to optimize inventory sourcing, certified pre-owned programs, cross-store inventory sharing, and efficient service bay utilization. Propose partnerships around CPO programs, warranty administration, and standardized service packages across the network.