Integrated welfare Helan combines sickness insurance, reimbursements, benefits, hospitalisation, dental, home care, domestic help, childcare and camps into a single welfare offering, suggesting opportunities to cross-sell additional services to existing customers and leverage bundled protection to increase average revenue per user.

Preventive focus With a strong emphasis on prevention and health promotion through targeted campaigns and digital services, there is potential to upsell personalized wellness programs, digital health tools, and preventive care subscriptions to reduce long-term costs and improve customer loyalty.

Scale and reach Serving over 1 million customers with a 501-1000 employee base in Vlaanderen indicates readiness for scalable B2C and B2B partnerships, as well as potential enterprise opportunities with employer-sponsored plans or bundled employee benefits for larger clients.

Tech-forward A diverse tech stack including Azure, analytics and optimization tools (Dynatrace, Hotjar, Piwik PRO Core) and marketing platforms (Mautic, SendGrid) signals openness to digital engagements, data-driven marketing collaborations, and integrated customer experience enhancements.

Financials and credibility Revenue in the $1M-$10M range positions Helan as a mid-market player with room to grow; partnerships, co-branding, and scalable service additions could accelerate revenue while maintaining emphasis on affordability and quality care.