Integrated coverage Helan operates as a comprehensive wellbeing partner, combining health insurance, reimbursements, and allowances with a wide range of add-on services such as hospitalisation, dental, home care, domestic help, childcare, and camps. This suggests sales opportunities for partners that complement or expand their insurance and service ecosystem, particularly in preventative care programs and value-added services.

Scale and reach Serving over 1 million customers with 6,500+ employees in Flanders indicates a mature, large-volume distribution channel. Opportunities exist to offer enterprise solutions, partnerships, or BPO/tech enablement that can improve efficiency, digital engagement, and customer experience at scale.

Digital wellness Helan emphasizes prevention and health promotion through targeted campaigns and digital services. This creates openings for digital health platforms, telehealth integrations, wellness apps, and data-driven engagement tools that can boost user health outcomes and program adherence.

Tech-forward operations A listed technology stack includes Azure, analytics and UX tools (Hotjar, Dynatrace, Piwik PRO), marketing and integration platforms (OneTrust, Mautic, SendGrid, Figma). Potential sales angles include cloud modernization, security/compliance optimization, customer journey analytics, and marketing automation enhancements.

Financial profile Revenue range of 1M–10M signals a sizable mid-market customer with budget capacity for scalable IT, data, and service enhancements. This supports pursuing modular, cost-effective solutions with clear ROI such as automation, data integration, and modular health services that can expand their value proposition.