Stadium Expansion Hellas Verona has tasked Gensler with designing a new, state-of-the-art stadium on the Bentegodi site, signaling a platform for naming rights, premium seating, hospitality packages, and wide-scale sponsor activations as the club seeks international visibility.

Global Sponsorships The club backs a sizable international fan base and solid domestic attendances (about twenty thousand per game) while owning a history of strong local engagement; this creates opportunities for global brand partnerships, licensing, and merchandise collaborations, including ongoing kit launches with partners such as Joma.

Investment Backing Recent acquisition by Presidio Investors indicates external capital for growth, enabling longer-term sponsorship deals, stadium projects, and enhanced commercial programs with potential enterprise partners and financial sponsors.

Digital Data Existing tech stack includes cookie management, analytics and social channels, offering a foundation for data-driven sponsorships, targeted digital campaigns, and enhanced fan engagement, as well as digital advertising and measurement services for sponsors.

Merch Kits Active merchandise program evidenced by the third kit partnership with Joma demonstrates appetite for licensing, exclusive drops, and co-branded retail initiatives to monetize the club’s fan base through official channels and partnerships.