Insights

Strategic Expansion Hello Cake has grown through acquisitions such as Trigg Laboratories and is expanding its product and service offerings, including telehealth and prescription solutions. This suggests opportunities to bundle or cross-sell wellness products, telehealth subscriptions, and licensed treatments to retailers, healthcare partners, and direct-to-consumer platforms.

Dermal & Wellness With a focus on sexual wellness products, lubricants, supplements, and prescription medications, there is potential to pursue partnerships with pharmacies, clinics, and wellness retailers to expand shelf space and online distribution, especially for private-label opportunities.

Digital & Tech The tech stack indicates a modern online presence and compliance measures (PWA, GTM, cookies, HSTS). This enables targeted digital marketing, affiliate programs, and data-driven campaigns to expand direct-to-consumer channels and regional market penetration.

Security & Trust Recent data breach events highlight the need for strong security partnerships and trusted data handling. Propose security audits, safe data practices, and compliance-oriented collaborations with retailers and healthcare partners to reassure customers.

Funding Momentum Significant funding rounds and ongoing acquisitions indicate a fast-moving sales cycle and appetite for strategic partnerships. Target co-marketing deals, exclusive product launches, and distribution agreements to capitalize on their growth phase.

Hello Cake Tech Stack

Hello Cake uses 8 technology products and services including Fullstory, Visual Website Optimizer, Amazon Web Services, and more. Explore Hello Cake's tech stack below.

Media & News

Hello Cake's Email Address Formats

Hello Cake uses at least 3 email formats:
Hello Cake Email FormatsExamplePercentage
First.Last@hellocake.comJohn.Doe@hellocake.com
82%
First@hellocake.comJohn@hellocake.com
16%
FirstL@hellocake.comJohnD@hellocake.com
2%

Frequently Asked Questions

What is Hello Cake's official website and social media links?

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Hello Cake's official website is hellocake.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Hello Cake generate?

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As of August 2026, Hello Cake's annual revenue is estimated to be $1M - $10M.

What is Hello Cake's NAICS code?

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Hello Cake's NAICS code is 31-33 - Manufacturing.

How many employees does Hello Cake have currently?

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As of August 2026, Hello Cake has approximately 23 employees across 3 continents, including North America, Asia and Europe. Key team members include President And Chief Strategy Officer: H. L. Explore Hello Cake's employee directory with LeadIQ.

What industry does Hello Cake belong to?

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Hello Cake operates in the Manufacturing industry.

What technology does Hello Cake use?

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Hello Cake's tech stack includes Fullstory, Visual Website Optimizer, Amazon Web Services, CookieYes, Google Workspace, Braze, Apple Pay and PayPal.

What is Hello Cake's email format?

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Hello Cake's email format typically follows the pattern of First.Last@hellocake.com. Find more Hello Cake email formats with LeadIQ.

How much funding has Hello Cake raised to date?

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As of August 2026, Hello Cake has raised $52M in funding. The last funding round occurred on Nov 15, 2024 for $18M.

When was Hello Cake founded?

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Hello Cake was founded in 2018.
Hello Cake logo

Hello Cake

ManufacturingCalifornia, United States11-50 Employees

Hello Cake is a manufacturing company based in Los Angeles, California, operating in the sexual wellness sector with a focus on products for couples and the sexually active. Its product lineup includes specialty lubricants, supplements, toys, and prescription medications. Hello Cake is a brand within the SWG Brands portfolio, aligning with the broader Sexual Wellness Group. In 2024 the company expanded its business through strategic moves, including the acquisition of Trigg Laboratories and the launch of Libido Lift Rx as part of its telehealth offerings, along with the introduction of prescription medication to help women increase libido. The company has pursued financing in recent years (Series A in 2022 and Series B in 2024) and employs 11-50 people; in July 2025 a data breach incident affecting the company was reported and investigated.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $52M

    Hello Cake has raised a total of $52M of funding over 6 rounds. Their latest funding round was raised on Nov 15, 2024 in the amount of $18M as a Series B.

  • $1M - $10M

    Hello Cake's revenue is estimated to be in the range of $1M - $10M

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