Insights

Diversified Product Offerings HelloFresh's portfolio of six brands providing high-quality food and recipes for different meal occasions presents an opportunity to cross-sell products to existing customers based on their meal preferences and dietary needs.

Global Customer Base With 7.5 million active customers worldwide, HelloFresh has a vast customer base to target for upselling premium subscription tiers, customized meal plans, or exclusive culinary experiences to enhance customer loyalty and increase revenue per customer.

Technological Integration Utilizing a tech stack including Thomson Reuters ONESOURCE and driven data solutions, HelloFresh can leverage data analytics and personalization to tailor promotional offers, discounts, and meal suggestions, resulting in higher conversion rates and customer engagement.

Market Expansion Opportunities Despite challenges in North America, HelloFresh's strong presence in other regions presents an opportunity to focus sales efforts on expanding market share in Europe, Asia, and Australia where the company has shown growth potential and positive customer reception.

Employee Engagement for Advocacy With more than 21,000 employees globally who enjoy benefits and development programs, HelloFresh can tap into employee advocacy to drive referral sales, incentivize recommendations, and create a positive brand image among potential customers.

HelloFresh Tech Stack

HelloFresh uses 8 technology products and services including Thomson Reuters ONESOURCE, Mint, Driven Data, and more. Explore HelloFresh's tech stack below.

  • Thomson Reuters ONESOURCE
    Accounting And Finance
  • Mint
    Analytics
  • Driven Data
    Automotive Marketing
  • Riskonnect
    Governance, Risk And Compliance
  • monday.com
    Lead Generation
  • Braze
    Marketing Automation
  • OWASP
    Security
  • Bootstrap
    UI Frameworks

Media & News

HelloFresh's Email Address Formats

HelloFresh uses at least 1 format(s):
HelloFresh Email FormatsExamplePercentage
First.Last@hellofresh.comJohn.Doe@hellofresh.com
73%
FirstLast@hellofresh.comJohnDoe@hellofresh.com
14%
FirstL@hellofresh.comJohnD@hellofresh.com
8%
Last@hellofresh.comDoe@hellofresh.com
5%

Frequently Asked Questions

Where is HelloFresh's headquarters located?

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HelloFresh's main headquarters is located at Prinzenstraße 89 Berlin, Berlin 10969 DE. The company has employees across 6 continents, including North AmericaEuropeOceania.

What is HelloFresh's phone number?

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You can contact HelloFresh's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is HelloFresh's stock symbol?

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HelloFresh is a publicly traded company; the company's stock symbol is HLFFF.

What is HelloFresh's official website and social media links?

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HelloFresh's official website is hellofresh.com and has social profiles on LinkedIn.

How much revenue does HelloFresh generate?

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As of April 2025, HelloFresh's annual revenue reached $5B.

What is HelloFresh's SIC code NAICS code?

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HelloFresh's SIC code is 5411 - Grocery Stores NAICS code is 81 - Other Services (except Public Administration).

How many employees does HelloFresh have currently?

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As of April 2025, HelloFresh has approximately 16K employees across 6 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: C. F.Chief Commercial Officer: E. B.Chief Marketing Officer, Canada: B. M.. Explore HelloFresh's employee directory with LeadIQ.

What industry does HelloFresh belong to?

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HelloFresh operates in the Consumer Services industry.

What technology does HelloFresh use?

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HelloFresh's tech stack includes Thomson Reuters ONESOURCEMintDriven DataRiskonnectmonday.comBrazeOWASPBootstrap.

What is HelloFresh's email format?

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HelloFresh's email format typically follows the pattern of . Find more HelloFresh email formats with LeadIQ.

How much funding has HelloFresh raised to date?

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As of April 2025, HelloFresh has raised $88M in funding. The last funding round occurred on Dec 20, 2016 for $88M.

When was HelloFresh founded?

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HelloFresh was founded in 2011.
HelloFresh

HelloFresh

Consumer ServicesBerlin, Germany10001+ Employees

HelloFresh is on a mission to change the way people eat, forever!

From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. 

HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day.

Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry.

Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs.

We’re always looking for quality ingredients to perfect our recipe, so join us now!  https://www.hellofresh.com/careers/locations

Section iconCompany Overview

Headquarters
Prinzenstraße 89 Berlin, Berlin 10969 DE
Phone number
SIC Code
5411 - Grocery Stores
Stock Symbol
HLFFF
NAICS Code
81 - Other Services (except Public Administration)
Founded
2011
Employees
10001+

Section iconFunding & Financials

  • $88M

    HelloFresh has raised a total of $88M of funding over 6 rounds. Their latest funding round was raised on Dec 20, 2016 in the amount of $88M.

  • $1B

    HelloFresh's revenue is in the range of $1B

Section iconFunding & Financials

  • $88M

    HelloFresh has raised a total of $88M of funding over 6 rounds. Their latest funding round was raised on Dec 20, 2016 in the amount of $88M.

  • $1B

    HelloFresh's revenue is in the range of $1B

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