Wholesale Expansion Leverage HEMLEVA’s existing retail footprint to onboard additional boutique retailers and gift shops, both locally and internationally. Emphasize the handmade, plant-inspired craft story and the founder-led narrative to differentiate on shelves. Offer flexible minimums and starter line sheets to help smaller stores stock a curated mix.

Marketplace Expansion Expand reach beyond the Shopify site by listing on curated art and home marketplaces. Align branding and pricing across channels, and create marketplace-ready assets to support retailers and end customers. Develop a simple onboarding process and co-branded packaging to reduce buying friction.

Licensing Partnerships Explore licensing opportunities for plant-themed designs across textiles, wallpapers, and other decor products. Target interior designers, boutique hotels, coworking spaces, and corporate gifting programs. Use collaborations to extend reach while preserving the craft identity of the brand.

Scale Fulfillment With a very small team, pursue scalable fulfillment through contract manufacturers or 3PL partners to handle larger wholesale orders and faster shipping. Implement clear QC guidelines and packaging standards, and consider private labeling options for select wholesale partners.

Marketing Optimization Maximize current marketing tech to support both direct-to-consumer and wholesale growth. Build a wholesale portal and targeted email campaigns, leveraging Klaviyo data to drive reorders and new line launches. Tell the Samantha-led story to strengthen differentiation and improve partner engagement.