Academic and religious outreach Target institutions and scholars in North America and global religious communities with library and institutional sales, focusing on affordable academic and reference titles.

Mid-market funding Explore partnerships and bulk purchasing with mid-tier religious and academic retailers or libraries given revenue in the 10-25M range, highlighting cost-effective publishing programs.

Digital readiness Leverage existing tech stack (WordPress, Google Tag Manager, Cloudflare DNS, Microsoft 365) to offer streamlined e-commerce, digital catalogs, and author collaboration options to increase direct sales and digital product adoption.

Competitive positioning Position Hendrickson against similar publishers by emphasizing strong value proposition—high-quality, affordable books for religious and scholarly communities—and target aligned partner channels.

Growth and partnerships Identify potential distribution and co-publishing partnerships with larger publishers in the same field to expand catalog reach, while exploring opportunities for institutional licensing and translation rights.