Insights

Free Access Advantage Henry Vilas Zoo operates as one of the last free zoos in North America, presenting a unique value proposition for family-friendly experiences and high footfall that can be leveraged to upsell premium services, memberships, or sponsorship opportunities with aligned brands.

Capital Improvement Needs Recent financing plans of up to 10.8 million dollars to replace and update facilities indicate a strong appetite for vendor partnerships in exhibits modernization, safety upgrades, and expanded capabilities that can translate into long-term service contracts.

Education and Partnerships Active collaboration with local institutions (Madison Children’s Museum) and ongoing community education initiatives create opportunities for joint programs, grant-supported projects, and scalable content partnerships.

Integrated Services Past partnerships for food, catering, and retail services suggest there is room for expanding or refreshing F&B, retail tech, digital engagement tools, and experiential retail concepts.

Scale and Networking As an AZA-accredited institution with a modest workforce, there is potential to position Henry Vilas Zoo as a hub for regional wildlife education initiatives, with opportunities to collaborate on technology platforms, sponsorships, and scalable marketing partnerships.

Henry Vilas Zoo Tech Stack

Henry Vilas Zoo uses 8 technology products and services including Beaver Builder, Smart Slider 3, AOS, and more. Explore Henry Vilas Zoo's tech stack below.

Beaver Builder

Content Management System

Smart Slider 3

Design

AOS

Javascript Libraries

Really Simple Discovery

Miscellaneous

WordPress Block Editor

Page Builders

Yoast SEO

Search Engines

Google Tag Manager

Tag Management

YouTube

Video Players

Henry Vilas Zoo Email Formats	Example	Percentage
Last.First@henryvilaszoo.gov	Doe.John@henryvilaszoo.gov	61%
FLast@henryvilaszoo.gov	JDoe@henryvilaszoo.gov	39%

Henry Vilas Zoo Email Formats

Example

Percentage

Last.First@henryvilaszoo.gov

Doe.John@henryvilaszoo.gov

61%

FLast@henryvilaszoo.gov

JDoe@henryvilaszoo.gov

39%

Frequently Asked Questions

What is Henry Vilas Zoo's official website and social media links?

Henry Vilas Zoo's official website is henryvilaszoo.gov and has social profiles on LinkedIn.

How much revenue does Henry Vilas Zoo generate?

As of July 2026, Henry Vilas Zoo's annual revenue is estimated to be <$1M.

What is Henry Vilas Zoo's NAICS code?

Henry Vilas Zoo's NAICS code is 712 - Museums, Historical Sites, and Similar Institutions.

How many employees does Henry Vilas Zoo have currently?

As of July 2026, Henry Vilas Zoo has approximately 58 employees across 1 continents, including North America. Key team members include President: M. R.Executive Director: A. P.Deputy Director: J. H.. Explore Henry Vilas Zoo's employee directory with LeadIQ.

What industry does Henry Vilas Zoo belong to?

Henry Vilas Zoo operates in the Museums, Historical Sites, and Zoos industry.

What technology does Henry Vilas Zoo use?

Henry Vilas Zoo's tech stack includes Beaver BuilderSmart Slider 3AOSReally Simple DiscoveryWordPress Block EditorYoast SEOGoogle Tag ManagerYouTube.

What is Henry Vilas Zoo's email format?

Henry Vilas Zoo's email format typically follows the pattern of Last.First@henryvilaszoo.gov. Find more Henry Vilas Zoo email formats with LeadIQ.

When was Henry Vilas Zoo founded?

Henry Vilas Zoo was founded in 1911.

Henry Vilas Zoo

Q: What is Henry Vilas Zoo's official website and social media links?

Henry Vilas Zoo's official website is henryvilaszoo.gov. Henry Vilas Zoo has social profiles on LinkedIn.

Q: How many employees does Henry Vilas Zoo have currently?

Henry Vilas Zoo has approximately 58 employees.

Q: What industry does Henry Vilas Zoo belong to?

Henry Vilas Zoo operates in the Museums, Historical Sites, and Zoos industry.

Q: What technology does Henry Vilas Zoo use?

Henry Vilas Zoo's tech stack includes Smart Slider 3, PWA, jQuery Migrate, YouTube, Beaver Builder.

Q: When was Henry Vilas Zoo founded?

Henry Vilas Zoo was founded in 1911.

Q: What is Henry Vilas Zoo's NAICS code?

Henry Vilas Zoo's NAICS code is 712 (Museums, Historical Sites, and Similar Institutions).

Museums, Historical Sites, and ZoosWisconsin, United States51-200 Employees

Henry Vilas Zoo is a zoological and educational institution based in Madison, Wisconsin. It carries AZA accreditation and sits within the museums, historical sites, and zoos sector, with a focus on conserving wildlife and natural habitats while maintaining free admission for the public.

The organization has pursued development planning for its long-term facilities, including work on the Heart of the Zoo capital campaign. In 2022, it partnered with SSA Group to update its integrated food, catering and retail services, reflecting an initiative to improve guest experiences. The zoo also collaborates with local institutions, such as the Madison Children’s Museum, to support educational outreach, aligning with its conservation-focused mission.

Insights

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Henry Vilas Zoo Tech Stack

Media & News

Henryvilaszoo is planning to receive financing of $10.8M.

Henryvilaszoo sold assets to Topeka Zoo on Jan 1st '05.

SSA Group partnered with Henryvilaszoo on Apr 28th '22.

Henryvilaszoo received financing of $250K in grant on Aug 31st '21.

Henryvilaszoo partners with Madison Children’s Museum.

Henryvilaszoo is developing schematic level documents and establish phasing for the "Heart of the Zoo" capital campaign.

Henryvilaszoo partners with Hilldale.

Henry Vilas Zoo's Email Address Formats