Award & Recognition Leverage recent accolades like 2026 Minnesota Super Lawyers, Top Workplace, and Chambers USA recognition to initiate outreach to potential clients seeking proven, high-caliber legal teams, and to partners interested in alignment with award-winning firms.

Leadership & Growth Capitalizing on leadership changes and shareholder elections in 2026 (Amy Krupinski and Elizabeth Hartwell) to message stability, governance strength, and expanded service scope to clients requiring trusted advisors during transitions.

Business Focus Market Henson Efron’s strong Business Law and corporate/M&A capabilities to target mid-market companies, highlighting cross-disciplinary strengths in Real Estate, Tax, and Litigation to support growth-driven transactions and governance needs.

People-Centric Selling Emphasize the firm’s people-centric service model, personalized attention, and clear communication to win clients prioritizing responsive, relationship-based counsel, especially in complex or high-stakes matters.

Scale & Stability Position the firm’s mid-size footprint (51–200 employees) with a solid revenue base and a proven track record as a stable, scalable partner for ongoing legal needs, including succession planning, estate planning, and litigation support.