Small Practice, Big Potential A wellness and fitness services company with a very small team (2-10 employees) presents an opportunity for scalable, low-touch solutions such as digital appointment platforms, CRM, or automated marketing that can grow with them as they expand.

Ownership & Expertise Led by Dr. Abby Heppner with Advanced Proficiency in Activator Methods, there is credibility to position high-value Chiropractic tech, patient education tools, and specialized equipment offerings to enhance care and patient retention.

Local Market Entry Established presence in Salem, Oregon, one block south of Mission on Commercial St, suggests a focus on local SEO, community outreach, and partnerships with nearby health and wellness providers to drive foot traffic and referrals.

Digital Footprint Current tech stack includes jQuery UI, Leaflet, and New Relic; potential upsell opportunities include modernizing the website, adding telehealth or online scheduling, and analytics-driven marketing to improve patient acquisition and retention.

Growth Readiness Revenue in the one to ten million range and comparable physician-led clinics in the region indicate readiness for scalable practice management solutions, patient engagement platforms, and expanded service lines as they grow.