Audience reach Herald Sun is the most read newspaper in Australia with a combined print and digital reach of 4 million monthly and an additional 1+ million followers across social channels, indicating a large potential audience for targeted advertising across multiple formats.

Digital portfolio Expanding digital products including heraldsun.com.au, mobile and tablet apps, SuperCoach AFL fantasy game, SuperFan AFL app, daily newsletters and alerts present multiple monetization and retargeting opportunities through display, video, sponsorships, and native content.

Sports focus Strong footprint in football content and fantasy games positions opportunities for targeted sports advertising, sponsorships, and branded content around AFL, SuperCoach, and related events to engage highly engaged sports audiences.

Community partnerships Existing community alignment through the Good Friday Appeal and local weather/climate collaborations suggests potential for CSR-aligned campaigns, local sponsorships, and cause-marketing initiatives with measurable impact.

SMB collaboration Mid-market scale with 51-200 employees presents a sweet spot for packaged advertising solutions, sponsored content, and managed digital campaigns tailored to regional brands seeking local reach and credible editorial context.