Audience Scale Herald Sun reaches 4 million readers monthly in print and digital, plus over 1 million on social media, indicating a broad and active audience base for advertising campaigns and sponsored content opportunities.

Digital Arsenal A expanding digital product suite including heraldsun.com.au, mobile/tablet apps, SuperCoach and SuperFan fantasy platforms, daily newsletters and alerts offers multiple ad placements, retargeting, and native content opportunities across owned digital assets.

Community Ties Strong local engagement through community initiatives like the Good Friday Appeal and top-tier AFL coverage presents sponsorship, partnership, and CSR-focused storytelling options that align with brand values and local reach.

Tech Stack Utilizing tools such as The Trade Desk, WordPress, Google Workspace, New Relic, Elasticsearch and marketing automation (Mautic) enables advanced programmatic advertising, analytics-driven campaigns, and personalized content experiences.

Financial Footprint With revenue in the low to mid-range and a large readership footprint, there is potential to upsell premium advertising formats, custom editorial partnerships, and bundled cross-channel campaigns to maximize ROI for advertisers seeking regional influence.