Insights

Broad Audience Reach Herald Sun reaches over 4 million people monthly through its print and digital channels, with an additional social media audience exceeding 1 million, providing extensive opportunities for targeted advertising and sponsored content campaigns.

Digital Expansion The company’s growing digital portfolio, including a website, mobile apps, newsletters, and social media, offers multiple channels for digital marketing, content sponsorships, and custom integrations tailored to engaging highly engaged audiences.

Community Engagement Herald Sun's active involvement in community initiatives like the Good Friday Appeal and collaborations with local institutions like Monash University enhances brand loyalty and presents sponsorship or partnership opportunities aligned with community-focused branding efforts.

Sports & Entertainment Focus With strong coverage of AFL, fantasy sports like SuperCoach, and high-profile events, there are potential sales avenues for sports-related sponsorships, branded content, and targeted advertising to highly passionate sports audiences.

Media Innovation The company's use of advanced analytics tools and diversified digital platforms signifies openness to innovative advertising solutions, including data-driven campaigns, programmatic ads, and customized media packages aimed at maximizing engagement.

Herald Sun Tech Stack

Herald Sun uses 8 technology products and services including SiteCatalyst, Hotjar, Crazy Egg, and more. Explore Herald Sun's tech stack below.

  • SiteCatalyst
    Analytics
  • Hotjar
    Analytics
  • Crazy Egg
    Analytics
  • Sentry
    Issue Trackers
  • Amazon ALB
    Load Balancers
  • Windows Server
    Operating Systems
  • Algolia
    Search Engines
  • Google Tag Manager
    Tag Management

Herald Sun's Email Address Formats

Herald Sun uses at least 1 format(s):
Herald Sun Email FormatsExamplePercentage
LastF@heraldsun.com.auDoeJ@heraldsun.com.au
47%
First.Last@heraldsun.com.auJohn.Doe@heraldsun.com.au
4%
FirstL@heraldsun.com.auJohnD@heraldsun.com.au
2%
LastF@heraldsun.com.auDoeJ@heraldsun.com.au
47%

Frequently Asked Questions

Where is Herald Sun's headquarters located?

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Herald Sun's main headquarters is located at 40 City Road Hwt Tower Southbank, Victoria 3006 Australia. The company has employees across 3 continents, including OceaniaEuropeNorth America.

What is Herald Sun's official website and social media links?

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Herald Sun's official website is heraldsun.com.au and has social profiles on LinkedIn.

What is Herald Sun's SIC code NAICS code?

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Herald Sun's SIC code is 2711 - Newspapers: Publishing, or Publishing and Printing NAICS code is 51111 - Newspaper Publishers.

How many employees does Herald Sun have currently?

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As of March 2026, Herald Sun has approximately 177 employees across 3 continents, including OceaniaEuropeNorth America. Key team members include Travel Manager: C. S.Office Manager: J. A.Account Manager: D. M.. Explore Herald Sun's employee directory with LeadIQ.

What industry does Herald Sun belong to?

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Herald Sun operates in the Newspaper Publishing industry.

What technology does Herald Sun use?

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Herald Sun's tech stack includes SiteCatalystHotjarCrazy EggSentryAmazon ALBWindows ServerAlgoliaGoogle Tag Manager.

What is Herald Sun's email format?

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Herald Sun's email format typically follows the pattern of LastF@heraldsun.com.au. Find more Herald Sun email formats with LeadIQ.

When was Herald Sun founded?

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Herald Sun was founded in 1990.

Herald Sun

Newspaper PublishingVictoria, Australia51-200 Employees

The Herald Sun is Victoria’s home for breaking news, footy and hard-hitting opinion and holds the title of most read Newspaper in Australia.

Melbourne’s biggest selling newspaper has a proud history of leading the agenda and advocating for Victorians. As a leading partner with the Good Friday Appeal, we believe strongly in our community.

As the home of Australia’s No.1 fantasy footy game SuperCoach and the best AFL writers in the business, we share a deep passion for footy.

The Herald Sun publishes seven days a week, with a bumper Sunday Herald Sun edition on Sundays, and breaks stories 24/7 across its digital channels – from mobile to tablet, desktop to social media.

We reach 4m people in print and digital every month* with an additional audience across social media of more than 1 million.
Every week the Herald Sun reaches a dedicated audience bigger than the television coverage of the Melbourne Cup, AFL Grand Final or Australian Open men’s or women’s finals.

Our expanding digital suite of products includes www.heraldsun.com.au, the Herald Sun mobile and tablet apps, SuperCoach AFL fantasy game, SuperFan AFL app, daily email newsletters and app alerts.

Section iconCompany Overview

Headquarters
40 City Road Hwt Tower Southbank, Victoria 3006 Australia
SIC Code
2711 - Newspapers: Publishing, or Publishing and Printing
NAICS Code
51111 - Newspaper Publishers
Founded
1990
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Herald Sun's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Herald Sun's revenue is estimated to be in the range of $1M$10M

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