Advertising Optimization Herb Lore already runs Google Ads and uses DoubleClick Floodlight, signaling readiness for a managed program to improve ROAS through audience segmentation, remarketing, and better attribution.

Tech Stack Leverage A modern web stack including JSON-LD, HTTP/3, GeneratePress GP Premium, and Nginx provides a solid base for fast, search-friendly pages; opportunities exist to optimize conversion through CRO, SEO, and streamlined checkout.

Data Driven Growth There is an opportunity to implement robust analytics, event tracking, marketing automation, and CRM integration to optimize campaigns and increase customer lifetime value.

Channel Expansion Scale growth by pursuing wholesale partnerships, marketplace listings, and influencer or affiliate programs to broaden reach and diversify revenue streams beyond direct sales.

Brand Differentiation Differentiate with sustainability credentials, organic certifications, transparent sourcing, and education-focused content; explore co-branding and retailer partnerships to compete with larger herbal brands.