Insights

Community Channel Capitalize on Herb's cannabis centric community and authentic brand voice to create sponsored campaigns, content series, and influencer programs that resonate with passionate consumers in regulated markets.

Tech Enabled Marketing Offer data-driven digital marketing services using Herb's tech stack to deliver compliant, measurable campaigns for cannabis brands with strong tracking, analytics, and fraud protection.

Market Expansion Position Herb as a strategic partner for brands aiming to scale across North American legalized cannabis markets, providing localized messaging, compliant campaigns, and market entry support.

Creator Network Leverage the storied origin and large follower base to build creator led campaigns, user generated content, and experiential programs that boost brand affinity and trust.

Brand Safety Differentiate with brand safety and community respect as core principles, delivering campaigns that align with cannabis regulations and reduce brand risk for partners.

Similar companies to Herb

Herb Tech Stack

Herb uses 8 technology products and services including Sovrn, Vercel Analytics, Facebook Pixel, and more. Explore Herb's tech stack below.

  • Sovrn
    Advertising
  • Vercel Analytics
    Analytics
  • Facebook Pixel
    Analytics
  • Babel
    Development
  • jQuery
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • Apache HTTP Server
    Web Servers
  • Facebook
    Widgets

Media & News

Herb's Email Address Formats

Herb uses at least 2 format(s):
Herb Email FormatsExamplePercentage
First@herb.coJohn@herb.co
98%
FLast@herb.coJDoe@herb.co
2%

Frequently Asked Questions

Where is Herb's headquarters located?

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Herb's main headquarters is located at 178 Ossington Avenue Toronto, Ontario m6j 2z7 Canada. The company has employees across 6 continents, including North AmericaAsiaAfrica.

What is Herb's stock symbol?

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Herb is a publicly traded company; the company's stock symbol is HLF.

What is Herb's official website and social media links?

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Herb's official website is herb.agency and has social profiles on LinkedInCrunchbase.

What is Herb's NAICS code?

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Herb's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Herb have currently?

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As of June 2026, Herb has approximately 134 employees across 6 continents, including North AmericaAsiaAfrica. Key team members include Vice President Of Sales: L. J.Founder And Chief Executive Officer: M. G.Founder, Owner, & Creative Director - The Official Cannabis Book Of World Records, Staff Writer: C. T.. Explore Herb's employee directory with LeadIQ.

What industry does Herb belong to?

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Herb operates in the Marketing Services industry.

What technology does Herb use?

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Herb's tech stack includes SovrnVercel AnalyticsFacebook PixelBabeljQueryCloudflare Bot ManagementApache HTTP ServerFacebook.

What is Herb's email format?

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Herb's email format typically follows the pattern of First@herb.co. Find more Herb email formats with LeadIQ.

How much funding has Herb raised to date?

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As of June 2026, Herb has raised $4.1M in funding. The last funding round occurred on Aug 29, 2017 for $4.1M.

When was Herb founded?

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Herb was founded in 2006.

Herb

Marketing ServicesOntario, Canada51-200 Employees

Herb is a marketing services company based in Toronto, Ontario, with a focus on cannabis culture. Originating from The Stoner’s Cookbook and active for eight years, it has built a community of more than 14 million followers and positions itself as an authentic brand by cannabis enthusiasts and for cannabis enthusiasts. The company targets cannabis consumers and brands seeking genuine engagement within cannabis culture, offering opportunities to connect, learn, and share experiences under guidelines designed to ensure respect and safety. Its approach treats cannabis as part of everyday life and aims to contribute to the evolution of cannabis culture through community-driven branding and experiences. It operates in the marketing services industry, emphasizing a niche focused on cannabis-focused community-building.

Section iconCompany Overview

Headquarters
178 Ossington Avenue Toronto, Ontario m6j 2z7 Canada
Stock Symbol
HLF
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $4.1M

    Herb has raised a total of $4.1M of funding over 1 rounds. Their latest funding round was raised on Aug 29, 2017 in the amount of $4.1M.

  • $50M$100M

    Herb's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $4.1M

    Herb has raised a total of $4.1M of funding over 1 rounds. Their latest funding round was raised on Aug 29, 2017 in the amount of $4.1M.

  • $50M$100M

    Herb's revenue is estimated to be in the range of $50M$100M

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