Insights

Community Reach Herb has a strong cannabis enthusiast community with a 14 million follower base, indicating significant brand influence and potential for targeted marketing partnerships, influencer-driven campaigns, and sponsored content opportunities within cannabis lifestyle segments.

Brand Authenticity Positioning as the OGs of cannabis with authentic, tasteful branding suggests opportunities for premium content creation, co-branded experiences, and trust-based campaigns that favor quality over broad, generic advertising.

Tech Stack Utilizes a modern mix of web technologies and hosting solutions (Weebly, Webflow, Vercel, AWS) that can support scalable marketing operations, website optimization services, and performance analytics partnerships for improved user engagement and conversion funnels.

Growth Positioning With a growing community and a mission to define the next evolution of cannabis culture, there is potential for product launches, educational content series, and experiential campaigns aligned with lifestyle branding and community guidelines.

Market Alignment The brand sits at the intersection of cannabis culture and lifestyle marketing, presenting opportunities for sponsorships, affiliate programs, and performance marketing tailored to cannabis standards and compliant, audience-safe advertising.

Similar companies to Herb

Herb Tech Stack

Herb uses 8 technology products and services including Sovrn, Amazon Web Services, Weebly, and more. Explore Herb's tech stack below.

  • Sovrn
    Advertising
  • Cloud Hosting
  • Content Management System
  • jQuery
    Javascript Libraries
  • Page Builders
  • Platform As A Service
  • reCAPTCHA
    Security
  • Apache HTTP Server
    Web Servers

Media & News

Herb's Email Address Formats

Herb uses at least 2 email formats:
Herb Email FormatsExamplePercentage
First@herb.coJohn@herb.co
98%
FLast@herb.coJDoe@herb.co
2%

Frequently Asked Questions

What is Herb's stock symbol?

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Herb is a publicly traded company; the company's stock symbol is HLF.

What is Herb's official website and social media links?

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Herb's official website is www.herb.agency and has social profiles on LinkedIn and Crunchbase.

How much revenue does Herb generate?

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As of August 2026, Herb's annual revenue is estimated to be $50M - $100M.

What is Herb's NAICS code?

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Herb's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Herb have currently?

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As of August 2026, Herb has approximately 133 employees across 6 continents, including North America, Asia and Europe. Key team members include Founder And Chief Executive Officer: M. G., Fondatore: M. S. and Unternehmensinhaber: A. H. Explore Herb's employee directory with LeadIQ.

What industry does Herb belong to?

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Herb operates in the Marketing Services industry.

What technology does Herb use?

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Herb's tech stack includes Sovrn, Amazon Web Services, Weebly, jQuery, Webflow, Vercel, reCAPTCHA and Apache HTTP Server.

What is Herb's email format?

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Herb's email format typically follows the pattern of First@herb.co. Find more Herb email formats with LeadIQ.

How much funding has Herb raised to date?

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As of August 2026, Herb has raised $4.1M in funding. The last funding round occurred on Sep 29, 2017 for $4.1M.

When was Herb founded?

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Herb was founded in 2006.
Herb logo

Herb

Marketing ServicesOntario, Canada51-200 Employees

Herb is a marketing services company based in Toronto, Ontario, with a focus on cannabis culture. Originating from The Stoner’s Cookbook and active for eight years, it has built a community of more than 14 million followers and positions itself as an authentic brand by cannabis enthusiasts and for cannabis enthusiasts. The company targets cannabis consumers and brands seeking genuine engagement within cannabis culture, offering opportunities to connect, learn, and share experiences under guidelines designed to ensure respect and safety. Its approach treats cannabis as part of everyday life and aims to contribute to the evolution of cannabis culture through community-driven branding and experiences. It operates in the marketing services industry, emphasizing a niche focused on cannabis-focused community-building.

Section iconCompany Overview

Stock Symbol
HLF
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $4.1M

    Herb has raised a total of $4.1M of funding over 1 rounds. Their latest funding round was raised on Sep 29, 2017 in the amount of $4.1M as a Seed.

  • $50M - $100M

    Herb's revenue is estimated to be in the range of $50M - $100M

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