Strategic partnerships HERE’s ongoing collaboration with Esri and Jaguar indicates a strong appetite for location analytics, geospatial visualization, and AI-enabled workflows. A sales approach could focus on expanding joint solutions, cross-sell to Esri users, and offering integrated analytics platforms for automotive, logistics, and smart city use cases.

Mobility and EV charging Recent press highlights a push to optimize EV charging experiences and real-time charge point availability through JLR collaboration. Opportunity exists to offer end-to-end charging maps, live occupancy data, and routing that prioritizes charging stops for fleets and consumer EVs.

Driver efficiency New driver-friendly overlapping tours and walk clustering address route conflicts and multi-stop efficiency. Target fleet operators, delivery services, and gig platforms with solutions that reduce dwell time, improve throughput, and enhance driver productivity.

AI-ready location data HERE is positioning its maps and location data to support AI adoption and agentic workflows via partnerships and analytics offerings. Sales plays can emphasize scalable data access, real-time geospatial insights, and AI model support for autonomous systems and smart infrastructure.

Enterprise scale and funding With a large enterprise footprint, revenue in the billions, and a strategic tech stack, HERE presents opportunities to upsell integrated map, traffic, and mobility data into enterprise IT, SaaS, and consulting engagements, particularly for customers migrating to cloud-native, data-driven decision platforms.