Direct Ordering Expansion Heritage Pool Supply Group recently launched direct ordering with Skimmer, indicating a push toward streamlined purchasing for pool professionals. This presents a sales opportunity to offer complementary inventory solutions, loyalty programs, and value-added tech integrations that accelerate order fulfillment and reduce touchpoints.

South Florida Growth Recent acquisition of MT Pool Distributors and ongoing expansion in southern Florida signal a growth wave in a high-potential market. Targeted outreach to regional contractors, installation crews, and service fleets in FL could yield cross-sell of brands, materials, and service packages.

Leadership Momentum New leadership and executive appointment in 2025-2026, including a named president, suggest a strategic shift and modernization efforts. Engage with the leadership on channel partnerships, training programs, and co-branded promotions to capitalize on refreshed strategic direction.

Industry Partnerships Active involvement with Step Into Swim and community initiatives, plus participation in major events like Everything Under the Sun Expo, positions Heritage as a value-driven partner. Opportunities exist to co-market safety and sustainability programs, drive brand affinity, and secure speaking slots or sponsorships at industry gatherings.

Robust Tech & Security Adoption of enterprise tools (Workday, Okta, Tableau, Jenkins, Procore) and security stacks (Palo Alto, Qualys) indicates strong IT maturity. Leverage data-driven selling by offering predictive replenishment, procurement analytics, and trusted security/compliance narratives to enterprise-friendly pool professionals seeking reliability and efficiency.