Hero Shop SF Email Format
RetailCalifornia, United States2-10 Employees
Hero Shop SF is a boutique retail store in the fashion and lifestyle space, founded in 2016 by Emily Holt, a Bay Area native and former Vogue fashion news editor. Based in Larkspur, California, the shop offers a carefully edited mix of ready-to-wear, jewelry, shoes, bags, home goods, gifts and tech items from established designers and emerging local brands. Its assortment includes notable labels such as Rosie Assoulin, Gabriela Hearst, Rosetta Getty, Edie Parker, Jennifer Fisher, Ganni, HVN, Levi's and Ancient Greek Sandals. It serves fashion-conscious shoppers seeking a curated selection that blends global design ideas with local talent. In addition to merchandise, Hero Shop SF hosts events such as trunk shows, in-store dinners, launch parties, book signings and other celebrations, reflecting a community-focused approach to retail.