Expansion Opportunity HE&R recently opened a new Hershey Inn & Suites near Hersheypark in 2026, signaling ongoing growth in its hospitality footprint. This expansion creates cross-sell potential for experiences, dining, events, and loyalty programs across Hersheypark, The Hotel Hershey, and newly added accommodations.

Experience Ecosystem The portfolio spans amusement park, hotel properties, sports, and dining, enabling bundled packages and cross-promotions. Strategic sales playbooks could target corporate events, weddings, family getaways, and team-building retreats leveraging the full HE&R ecosystem.

Community & Education HE&R emphasizes training, development, and partnerships with local schools and nonprofit programs. This opens opportunities for collaboration on workforce development programs, sponsorships, employee volunteering experiences, and co-branded CSR initiatives that also enhance employer branding for sales prospects.

Private Ownership & Scale As a privately held operator with significant employment and a multi-property portfolio, HE&R may pursue bespoke, long-term partnerships with vendors, digital technology providers, and service contractors. There is potential for enterprise-level procurement deals and preferred vendor arrangements.

Digital & Data Enablement HE&R uses a modern tech stack including The Trade Desk, Looker, Tableau, GitHub, Google Workspace and more, indicating a data-informed approach to marketing, guest services, and operations. This suggests readiness for advanced analytics partnerships, targeted advertising, loyalty program enhancements, and API-driven integrations.