Hospitality Growth HE&R operates a diversified entertainment and hospitality ecosystem including Hersheypark, The Hotel Hershey, Hershey Bears, and multiple dining and lodging properties. This presents opportunities to upsell loyalty programs, cross-sell event packages, and partner with HE&R for guest experience enhancements or seasonal attractions.

Expansion Opportunities Recent openings like the Hershey Inn & Suites near Hersheypark indicate ongoing capacity expansion and new guest segments. Sales efforts could focus on corporate partnerships for group bookings, conference and event sponsorships, or long-term accommodation collaborations with regional travel networks.

Community & Social HE&R maintains strong community ties and philanthropic programs with Milton Hershey School and Cocoa Packs partnerships. This opens avenues for cause-related marketing collaborations, sponsorships, employee volunteering programs, and CSR-aligned initiatives to attract like-minded brands.

Talent & Training A robust Training & Development program and a large workforce across full-time and seasonal staff create potential for B2B services in workforce solutions, recruitment process outsourcing, hospitality software, guest-service training, and organizational development partnerships.

Technology & Data HE&R uses marketing and operations tech such as DoubleClick Floodlight, Cookiebot, Google Docs, DocuSign, and other digital tools. There is opportunity to offer advanced analytics, CRM optimization, digital experience enhancements, and privacy/compliance solutions to support data-driven guest engagement.