Small Team Advantage Hershey Theatre operates with a very small staff, creating an opportunity to pursue scalable, cloud-based ticketing, CRM, and marketing solutions that reduce administrative load while boosting patron engagement.

Strategic Partnerships The Hershey location offers natural sponsorship and cross-promotional opportunities with nearby attractions, hotels, and restaurants to drive group sales and broaden audience reach.

Budget-Friendly ROI With modest revenue, focus on affordable, high-ROI tools that streamline operations, automate communications, and tangibly increase ticket conversions and donor engagement.

Program Diversification The venue's touring Broadway and classical program mix provides avenues to grow revenue through season subscriptions, memberships, and targeted marketing to families, schools, and arts enthusiasts.

Tech Modernization The lack of a disclosed established tech stack presents a chance to propose modern, easy-to-implement solutions for ticketing, donor management, marketing automation, and analytics with low onboarding friction.