Plant-based growth Opportunity to expand plant-based product lines beyond Knacki into retail and foodservice channels, leveraging Herta's strong brand presence to capture health-conscious and kid-focused segments.

Brand penetration Herta already reaches a large share of French households; sales strategies can leverage co-branding, promotional campaigns, and in-store tastings to convert across regions with lower penetration.

Tech-enabled selling Utilize existing tech stack (Power BI, Power Apps, SAP, Azure) to build data-driven merchandising plans, demand forecasting, and targeted B2B outreach to retailers and catering clients.

Diverse channels Leverage both consumer packaged goods and self-service deli/tray formats to create cross-promotional bundles, private-label opportunities, and value-added services for supermarkets and foodservice providers.

Sustainability upsell Capitalize on sustainability trends with plant-based innovations and responsible sourcing narratives to unlock premium positions, influencer partnerships, and loyalty programs appealing to families and schools.