Plant-based expansion Leverage Herta’s plant-based Knacki launch to position new plant-forward meat substitutes and ready-to-eat vegan options for grocery and catering channels, targeting health-conscious and younger consumers.

High household penetration With products present in 90% of French households, pursue cross-sell opportunities by bundling charcuterie, ready meals, and casual catering solutions to maximize share of wallet in existing retailers and food service partners.

Mass market scale Capitalize on the company’s large daily output and popular brand to propose co-branded promotions with retailers, private-label opportunities, and regional expansions in supermarkets and value channels.

Digital engagement Utilize Herta’s tech stack and online presence to run targeted campaigns, loyalty programs, and in-store digital activations that drive trial of new formats, including plant-based lines and free-service catering products.

Growth through catering Explore B2B growth in events, offices, and non-retail food service by offering ready-to-serve charcuterie platters and portable catering options, aligning with consumer trend toward convenient, libre-service offerings.