Strategic partnership Authorised distribution partner of AUTEL since 2022 and award-winning collaboration indicate a strong tech-enabled diagnostics capability and potential for upsell of AUTEL hardware, software subscriptions, and training services.

Comprehensive offerings Integrated product range from vehicle electrics to engine diagnostics and testing tools through Elparts, Jakoparts and recent BUSCHiNG GmbH acquisition creates cross-selling opportunities across multiple product lines and vehicle models, especially Asian, Japanese and Korean makes.

Reliability and speed High parts availability (95%) and accurate product data facilitate fast fulfillment and reduced return friction, enabling sales leverage with workshop customers seeking dependable supply and efficient operations.

Tech-enabled Digital presence across WordPress, SAP, Shopify, WooCommerce and WhatsApp Business supports multi-channel sales, B2B ordering, and streamlined customer communications; opportunities exist to expand online catalog, configurators, and self-service ordering.

Market positioning Family-owned, 100+ year history with a mid-sized footprint (51-200 employees) and revenue in the 10–25 million range positions the company as a reliable supplier to mid-market shops, with growth potential by expanding into spare parts for additional Asian makes and expanding service offerings for workshops.