Growth through expansion Herzing University-Brookfield is actively expanding programs and geographic reach, with recent launches including online degrees in finance, a Doctor of Behavioral Health, a dual Master’s in Nursing Leadership and Administration with Business, and the opening of a new Dallas campus. This signals opportunities to cross-sell online program management, marketing automation, and enrollment optimization services to support scalable growth.

Military student focus The university earned Gold Military Friendly and Military Spouse Friendly designations for 2026-27, highlighting a strong focus on service members, veterans, and families. This presents prospects for partnerships in veteran recruiting channels, tailored admission funnels, and student support solutions targeting a growing military-affiliated student base.

Healthcare education push Recent and ongoing program expansions center on health information management, radiologic technology, and healthcare leadership, aligning with demand for data management, compliance, and IT integration in healthcare. Potential sales opportunities exist for LMS enhancements, analytics platforms, EHR/PHI privacy solutions, and career services aimed at healthcare students and programs.

Online and hybrid delivery The institution emphasizes online bachelor’s and master’s programs, plus hybrid formats for certain technical degrees. This indicates a readiness to invest in cloud hosting, cybersecurity, CRM automation, marketing analytics, and student experience tools that support online program delivery and conversion optimization.

Emerging leadership hires Introduction of new online and dual-degree programs suggests increasing enrollment demand and need for scalable operations. This presents opportunities to provide enrollment management consulting, student success platforms, and enterprise-scale marketing automation to sustain growth and improve retention.