Public Broadcaster Reach Hessischer Rundfunk (hr) is the leading public broadcaster in Hesse with multiple channels (hr1, hr2-kultur, hr3, hr4, hr-iNFO, YOU FM, and hr-fernsehen) and active ARD participation, offering extensive regional and cross-platform exposure ideal for broad-reaching campaigns and public-interest initiatives.

Large Event Network With around 850 events, co-productions and presentations annually across Hessian districts, hr represents a substantial live and event sponsorship opportunity, enabling brand experiences, cultural partnerships and community engagement programs.

Public Funding & Integrity As a public broadcaster funded by ARD, ZDF and Deutschlandradio licence fees, hr emphasizes independent reporting and high-quality content, which can be leveraged to position brand-safe, values-driven partnerships and sponsored content aligned with public service.

Tech & Analytics Readiness hr utilizes tools like Power BI, Splunk, IBM SPSS, GitHub Copilot and SharePoint, indicating strong data capabilities for measurement, audience insights and data-driven advertising or targeted content collaborations.

Regional Economic Footprint Headquartered in Frankfurt with studios and offices across Kassel, Fulda, Gießen, Wiesbaden and Darmstadt, hr is a significant economic factor in Rhine-Mine region, presenting opportunities for localized campaigns, sponsorships, and co-produced content tailored to specific markets.