Acquisition and Activation Hexagon Data specializes in customer data strategy and marketing cloud activation for LATAM, presenting opportunities to cross-sell advanced data management, audience segmentation, and activation services to mid-market clients in media, retail, consumer goods, and telecom sectors.

Marketing Cloud Expertise With hands-on support for Salesforce, Adobe, Oracle, Google and other platforms, there is a clear path to selling integrated data management, onboarding, and optimization services that enhance existing Martech stacks and maximize marketing KPIs.

Strategic Partnership Growth Recent acquisition by VASS Group indicates potential for expanded services and channel partnerships; leverage this to position Hexagon Data as a trusted, scalable partner for enterprise-grade data strategy implementations.

Geographic Focus Mexico and Colombia presence creates opportunities to target local enterprises with complex customer journeys, enabling tailored data acquisition, governance, and activation programs that reduce waste and improve ROI in LATAM markets.

Growth Signals Small to mid-size revenue and a lean team suggest a high-opportunity, high-turnaround engagement model for consulting-led projects, offering quick wins in data onboarding, CRM integration, and marketing automation optimization.