Insights

Acquisition Opportunity HEXBUG was acquired by Spin Master in 2023, indicating potential for collaboration or channel alignment with a larger toy umbrella. Explore wholesale, licensing, or co-branding concessions leveraging Spin Master’s distribution networks and retail relationships.

Educational Appeal Brand centers on engaging children with robotics and engineering. Target educational toy retailers, STEM-focused subscription boxes, and school partnerships to expand adoption through curriculum-aligned kits or classroom demonstrations.

Tech-Driven Platform Tech stack includes AWS, analytics, e-commerce platforms, and marketing automation. Leverage data-driven campaigns to optimize product recommendations, cross-sell across scales (junkbots, mobots, micro robotics), and run precision digital advertising to target parents and educators.

Product Expansion Recent partnerships and line extensions with BattleBots and JunkBots indicate appetite for collectible and interactive play. Propose new lines tailored to competitive robotics, licensed IP collaborations, or complementary accessories to stimulate repeat purchases.

Global Sales Readiness Small team with broad distribution ambitions but limited revenue scale. Propose OEM or white-label collaboration, international distributor programs, and sales enablement packages to accelerate market entry for regions with growing demand for affordable robotics toys.

Similar companies to HEXBUG

HEXBUG Tech Stack

HEXBUG uses 8 technology products and services including Google Analytics Enhanced eCommerce, Amazon Web Services, WordPress, and more. Explore HEXBUG's tech stack below.

Media & News

HEXBUG's Email Address Formats

HEXBUG uses at least 2 email formats:
HEXBUG Email FormatsExamplePercentage
First_Last@hexbug.comJohn_Doe@hexbug.com
80%
Last@hexbug.comDoe@hexbug.com
20%

Frequently Asked Questions

What is HEXBUG's phone number?

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You can contact HEXBUG's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is HEXBUG's official website and social media links?

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HEXBUG's official website is hexbug.com and has social profiles on LinkedIn.

How much revenue does HEXBUG generate?

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As of August 2026, HEXBUG's annual revenue is estimated to be $1M - $10M.

What is HEXBUG's SIC code and NAICS code?

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HEXBUG's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 31-33 - Manufacturing.

How many employees does HEXBUG have currently?

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As of August 2026, HEXBUG has approximately 5 employees across 1 continents, including North America. Key team members include Mechanical Engineer: P. G. Explore HEXBUG's employee directory with LeadIQ.

What industry does HEXBUG belong to?

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HEXBUG operates in the Manufacturing industry.

What technology does HEXBUG use?

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HEXBUG's tech stack includes Google Analytics Enhanced eCommerce, Amazon Web Services, WordPress, Magento, Mailchimp, Modernizr, Slick and Vimeo.

What is HEXBUG's email format?

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HEXBUG's email format typically follows the pattern of First_Last@hexbug.com. Find more HEXBUG email formats with LeadIQ.

When was HEXBUG founded?

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HEXBUG was founded in 2007.
HEXBUG logo

HEXBUG

ManufacturingTexas, United States2-10 Employees

HEXBUG operates in manufacturing as a high-tech robotics and engineering company focused on consumer technology. Its multidisciplinary teams design and develop interactive, bug-inspired toys that aim to engage children with robotics, including lines such as Warriors and Tagamoto.

HEXBUG is a product line developed, distributed, and marketed by Innovation First Labs, Inc., a wholly owned subsidiary of Innovation First International. It is based in Greenville, Texas. In January 2023, Spin Master acquired the HEXBUG brand from Innovation First International.

Section iconCompany Overview

Phone number
Website
hexbug.com
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Founded
2007
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    HEXBUG's revenue is estimated to be in the range of $1M - $10M

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