Insights

Credit Spectrum Expansion The Wellfit Technologies partnership signals HFD’s readiness to expand financing coverage across a broader credit spectrum, creating a sales opening to clinics serving patients with varied credit profiles and enabling higher approval rates and flexible plans as a differentiator.

Vertical Expansion HFD already serves dentists, Invisalign and orthodontic providers, veterinarians, MedSpas, optometrists, audiologists and other elective care providers; there is a clear opportunity to deepen penetration or add new healthcare verticals and multi location practices by leveraging a streamlined financing workflow that reduces administrative burden for providers.

Data and Analytics With a technology stack including Tableau, SQL Server, Azure and practice management integrations like QuickBooks, HFD is well positioned to offer advanced analytics, dashboards and API integrations to optimize underwriting, funding speed and patient acceptance.

Marketing Opportunities The current use of LinkedIn Ads and LiveIntent signals scalable marketing channels; there is room to co create marketing programs with clinics to drive financing adoption, including targeted campaigns for elective care and patient education content.

Enterprise Growth The company’s revenue range and employee size indicate mid market to enterprise sales potential with large dental or veterinary groups; opportunities exist for tiered pricing, performance based terms, and white label or partner enabled solutions to secure larger contracts.

HFD Tech Stack

HFD uses 8 technology products and services including QuickBooks, LiveIntent, LinkedIn Ads, and more. Explore HFD's tech stack below.

  • QuickBooks
    Accounting And Finance
  • LiveIntent
    Advertising
  • LinkedIn Ads
    Advertising
  • Tableau
    Business Intelligence
  • Microsoft SQL Server Integration Services
    Data Integration
  • Microsoft Azure Blob Storage
    IT Infrastructure
  • JSON-LD
    Javascript Frameworks
  • Microsoft
    Miscellaneous

HFD's Email Address Formats

HFD uses at least 2 format(s):
HFD Email FormatsExamplePercentage
FLast@gohfd.comJDoe@gohfd.com
100%
FLast@healthcarefinancedirect.comJDoe@healthcarefinancedirect.com
78%
FirstL@healthcarefinancedirect.comJohnD@healthcarefinancedirect.com
13%
FirstLast@healthcarefinancedirect.comJohnDoe@healthcarefinancedirect.com
8%
FirLast@healthcarefinancedirect.comJohDoe@healthcarefinancedirect.com
1%

Frequently Asked Questions

What is HFD's phone number?

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You can contact HFD's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is HFD's stock symbol?

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HFD is a publicly traded company; the company's stock symbol is HFDYX.

What is HFD's official website and social media links?

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HFD's official website is gohfd.com and has social profiles on LinkedIn.

What is HFD's NAICS code?

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HFD's NAICS code is 52 - Finance and Insurance.

How many employees does HFD have currently?

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As of July 2026, HFD has approximately 228 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: C. C.Chief Operating Officer: P. P.Vice President Of Operations: C. O.. Explore HFD's employee directory with LeadIQ.

What industry does HFD belong to?

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HFD operates in the Financial Services industry.

What technology does HFD use?

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HFD's tech stack includes QuickBooksLiveIntentLinkedIn AdsTableauMicrosoft SQL Server Integration ServicesMicrosoft Azure Blob StorageJSON-LDMicrosoft.

What is HFD's email format?

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HFD's email format typically follows the pattern of FLast@gohfd.com. Find more HFD email formats with LeadIQ.

How much funding has HFD raised to date?

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As of July 2026, HFD has raised $235M in funding. The last funding round occurred on Sep 08, 2025.

When was HFD founded?

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HFD was founded in 2009.
HFD logo

HFD

Financial ServicesTexas, United States201-500 Employees

HFD, short for Healthcare Finance Direct, operates a fintech platform that enables healthcare providers to offer flexible payment plans that let patients pay over time, including those with limited credit history. It works with a wide range of practices, from dental and orthodontic providers to veterinarians, MedSpas, optometrists, audiologists, and other elective or specialty care services. A single, streamlined application workflow delivers a spectrum of financing options intended to fit different patient needs and credit profiles.

For providers, the system handles origination, underwriting, servicing, and monetization in a single workflow, reducing administrative complexity. Patients gain access to simple, transparent financing that supports care when it is needed. Based in Southlake, Texas, HFD operates within healthcare-focused financial services, and a 2024 partnership with Wellfit Technologies extended financing coverage across the credit spectrum.

Section iconCompany Overview

Phone number
Website
gohfd.com
Stock Symbol
HFDYX
NAICS Code
52 - Finance and Insurance
Founded
2009
Employees
201-500

Section iconFunding & Financials

  • $235M

    HFD has raised a total of $235M of funding over 2 rounds. Their latest funding round was raised on Sep 08, 2025as a debt_financing.

  • $100M$250M

    HFD's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $235M

    HFD has raised a total of $235M of funding over 2 rounds. Their latest funding round was raised on Sep 08, 2025as a debt_financing.

  • $100M$250M

    HFD's revenue is estimated to be in the range of $100M$250M

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