Hi It's Us Employee Directory

Advertising ServicesCalifornia, United States2-10 Employees

Fractional Chief Brand and Marketing Officer and Advisor, working with established and startup companies to:

1. Serve in an operational role as Fractional Chief Brand Officer and/or Chief Marketing Officer running these functions, building out and recruiting teams, setting priorities, and leading the organization to succesful outcomes. This includes managing Comms/PR, Content, Campaign, Community, Web, Brand, Performance Marketing, and Research and Measurement functions,  as well as managing internal teams and agencies.
 
2. Conduct hands-on project work such as developing a brand strategy, marketing and advertising campaigns, and brand activation concepts, brand architecture, brand guidelines, messaging, positioning and content strategy, audience profiles, brand naming, and developing stories that move the needle for brands and align teams towards a common purpose. Define develop brand measurement frameworks, scorecards, set priorities, and recruit world class marketing teams and identify optimal agencies and freelancers for projects. Lead team workshops to align teams on brand strategies, creative, and campaign development at local and global level.

3. Advise and coach CEOs and marketing leaders on how to build and organize global marketing and brand teams to deliver brand strategies, marketing campaigns, and brand design systems at scale. As well as how to effectively pitch and secure startup funding and present marketing scorecards, plans, and content to Board of Directors.

Current and past clients include: Apple, Google, J&J, Levi's, Zoom, Mozilla, Samsung SmartThings, Zūm, Cloudera, SiteImprove, Visa, PayIt, Guild, Robert Half, and AudioEye.

Please reach out to me at karl@hiitsus.com to learn more.

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