Insights

Premium dining leverage Highlight opportunities to partner with Hide for exclusive wine pairings, leveraging Hedonism Wines relationship to create premium tasting experiences, events, or private dining menus that showcase curated UK small-farm suppliers.

Wine program expansion Capitalize on Hide’s extensive wine list featuring over 6,000 references by offering wholesale or franchise-like collaborations, private label bottles, or wine club memberships to attract high-spend guests and recurring revenue.

Experiential marketing Propose co-branded events or seasonal menus that blend fine dining with immersive experiences on all three floors, driving media attention, social buzz, and higher per-guest spend through premium tasting menus with wine flights.

Supplier partnerships Target Hide’s network of small UK farmers and suppliers for sourcing collaborations, limited-time menus or exclusive products, creating a pipeline for branded seasonal offerings and cross-promotions.

Tech-enabled guest journey Offer services that complement Hide’s tech stack and digital wine list, such as loyalty, pre-arrival dining customization, or data-driven promotional campaigns to increase客-visit frequency and average order value.

Similar companies to HIDE

HIDE Tech Stack

HIDE uses 8 technology products and services including WordPress, Mailgun, Microsoft 365, and more. Explore HIDE's tech stack below.

HIDE's Email Address Formats

HIDE uses at least 3 email formats:
HIDE Email FormatsExamplePercentage
First@hide.co.ukJohn@hide.co.uk
86%
First.Last@hide.co.ukJohn.Doe@hide.co.uk
9%
FLast@hide.co.ukJDoe@hide.co.uk
5%

Frequently Asked Questions

What is HIDE's stock symbol?

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HIDE is a publicly traded company; the company's stock symbol is HIDE.

What is HIDE's official website and social media links?

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HIDE's official website is hide.co.uk and has social profiles on LinkedIn.

How much revenue does HIDE generate?

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As of August 2026, HIDE's annual revenue is estimated to be $100M - $250M.

What is HIDE's NAICS code?

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HIDE's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does HIDE have currently?

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As of August 2026, HIDE has approximately 263 employees across 6 continents, including Europe, Asia and North America. Key team members include Chief Technology Officer: R. W., Head Of Events And Marketing: G. D. and Head Of Online Marketing: O. R. Explore HIDE's employee directory with LeadIQ.

What industry does HIDE belong to?

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HIDE operates in the Restaurants industry.

What technology does HIDE use?

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HIDE's tech stack includes WordPress, Mailgun, Microsoft 365, Mimecast, Azure Active Directory, Preact, Brevo and Google Tag Manager.

What is HIDE's email format?

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HIDE's email format typically follows the pattern of First@hide.co.uk. Find more HIDE email formats with LeadIQ.

When was HIDE founded?

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HIDE was founded in 2018.
HIDE logo

HIDE

RestaurantsEngland, United Kingdom201-500 Employees

HIDE is a high-end restaurant in London, England, created through a collaboration between the owners of Hedonism Wines and chef Ollie Dabbous. Since opening in April 2018, it has offered breakfast, lunch and dinner, with a substantial à la carte menu and a tasting menu with wine pairings on two floors. The dining spaces span three levels around a central staircase, including two light-filled rooms with views over Green Park and a basement bar for cocktails. 

The operation emphasizes in-house production where possible and sources seasonal offerings from a network of UK small farmers and suppliers. It is positioned in the fine-dining segment and earned a Michelin star in 2019; its wine program, developed with Hedonism Wines, features more than 6,000 references.

Section iconCompany Overview

Website
hide.co.uk
Stock Symbol
HIDE
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2018
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    HIDE's revenue is estimated to be in the range of $100M - $250M

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