Capital-owned stability Hiebing is 100% employee-owned with a midwestern and sunsbelt presence (Madison and Austin), suggesting stable leadership and a potentially resilient client services culture that may appeal to clients seeking long-term partnerships and accountable agency teams.

Strong client roster With notable clients across utilities, hospitality, tourism, and consumer brands (Alliant Energy, Culver’s, Wisconsin Department of Tourism, Wisconsin Lottery, Travel Wisconsin), there are cross-industry openings for expanding integrated marketing, media buying, and data-driven campaigns.

Data and tech parity The tech stack includes analytics and data tools (Google Analytics, Snowflake) and operational tools (Envoy, Webpack), indicating capability to support measurable marketing initiatives and scalable reporting for performance-focused campaigns.

Recent collaboration momentum Recent partnerships with Creative Marketing Resources and ongoing work with state tourism and lottery programs demonstrate a pattern of collaboration and ability to scale campaigns through partner networks, signaling potential for channel expansion and co-branded efforts.

Revenue and growth potential Reported revenue range of 100M to 250M and a capitalized billings figure above 50M suggest substantial service capacity, providing opportunities to propose larger, multi-solution engagements, including brand strategy, media planning/buying, and data-driven attribution programs.