Acquisition by Versele-Laga Higgins Premium Pet Foods was recently acquired by Versele-Laga, a Belgium-based premium pet food and pet care company. This acquisition opens up great opportunities for cross-selling and introducing new products to a wider market through the existing distribution channels of Versele-Laga.
Focus on Natural Ingredients With an emphasis on natural ingredients and nutrition free of artificial additives, Higgins Premium Pet Foods can leverage the current trend towards healthier pet food options. Targeting health-conscious pet owners and emphasizing the human-edible quality of fruits, nuts, and vegetables in their products can be a successful sales strategy.
Export and Private Label Manufacturing Being involved in export and private label manufacturing allows Higgins Premium Pet Foods to expand its reach to global markets and cater to the specific needs of different demographics. Sales development professionals can utilize this flexibility to tailor products for different regions and create customized offerings for clients.
Market Positioning among Similar Companies Higgins Premium Pet Foods occupies a unique market position among similar companies like Hagen and ZuPreem. Leveraging this competitive positioning and highlighting the distinctive qualities of their premium companion bird and small animal foods can help in capturing market share and attracting customers looking for high-quality pet food options.
Website and Technology Stack Utilizing a modern tech stack including Squarespace, Typekit, and jQuery, Higgins Premium Pet Foods can enhance its online presence and e-commerce capabilities. Sales professionals can leverage the user-friendly website to drive online sales and engage with customers effectively through various digital channels.
Higgins Premium Pet Foods uses 6 technology products and services including Squarespace, Typekit, Google Font API, and more. Explore Higgins Premium Pet Foods's tech stack below.
| Higgins Premium Pet Foods Email Formats | Percentage |
| FLast@higginspremium.com | 44% |
| Last@higginspremium.com | 6% |
| FLast@higginspremium.com | 44% |
| Last@higginspremium.com | 6% |
Food and Beverage ManufacturingFlorida, United States51-200 Employees
Manufacturers of premium companion bird and small animal foods. Our emphasis is on natural ingredients and nutrition free of artificial preservatives, artificial flavors and artificial colors. We use only human edible quality fruits, nuts and vegetables. We export and manufacture private label products. We sell through pet distribution channels. A division of Versele-Laga, Belgium.
Company Overview
Funding & FinancialsHiggins Premium Pet Foods's revenue is in the range of $10M$50M
Funding & FinancialsHiggins Premium Pet Foods's revenue is in the range of $10M$50M
1-888-653-2347 
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