New location expansion Capitalize on the opening of a second retail location in Highlands Ranch by targeting local quilting enthusiasts with grand opening promotions, in-store events, and cross-promotion with BERNINA products to drive foot traffic and early customer loyalty.

Multi-channel selling Leverage the existing tech stack (Shopify, PayPal, Stripe, Venmo, Klaviyo, Constant Contact) to run synchronized online and in-store promotions, personalized email/SMS campaigns, and cart recovery to boost online orders from both new and existing customers.

Niche retail focus Position as a specialized quilting and sewing retailer with a strong BERNINA partnership to attract hobbyists and quilters seeking quality machines, accessories, and classes, differentiating from larger miscellaneous craft retailers.

Growth-ready finance With revenue in the mid-range and a lean staff, there is room to scale by expanding product lines (fabric, notions, machines), offering financing or payment flexibility, and leveraging marketing automation to increase average order value.

Community & loyalty Build a local quilting community through workshops, events, and tutorials that can be promoted via email and social channels, turning first-time visitors into repeat customers and advocates for the Highlands Ranch store.