Strategic Partnerships High Museum of Art has a track record of forming strategic partnerships with various organizations, such as Aviary Beauty + Wellness and Mnrealtor. Leveraging these partnerships can open up opportunities for collaborative events or exclusive promotions geared towards art enthusiasts.
Market Expansion With a focus on launching free monthly admission programs and participating in community events like the Atlanta Art Fair, High Museum of Art is actively engaging with a broader audience. This engagement presents avenues for introducing membership programs, gift shop promotions, or educational workshops to attract and retain visitors.
Key Personnel Change Appointing Dan Baldwin as the chair of the board of directors and Andrew Westover as the director of education signifies a period of change and potential fresh perspectives within the organization. Leveraging these new appointments to emphasize innovative programs and educational initiatives can attract new donors or sponsors looking to support novel endeavors.
Technological Integration Utilizing a tech stack that includes Vue.js, Adobe Creative Suite, and Nginx among others, High Museum of Art demonstrates a commitment to integrating technology into its operations. This presents opportunities for tech-focused partners to collaborate on digital art experiences, interactive exhibits, or augmented reality projects that enhance visitor engagement.
Revenue Diversification With a revenue range of $50M - 100M, High Museum of Art has financial stability to explore new revenue streams. Exploring revenue diversification through sponsorships, donor programs, or exclusive events can help sustain operations while offering unique experiences that attract high-value patrons.