Community Engagement High Point Tennis Center's active role within the City of Plano Parks and Recreation Department presents opportunities for collaboration on community-based events, youth programs, and local tournaments, enhancing visibility and customer engagement.

Facility Expansion With 21 lighted courts and a variety of lessons and tournaments, there is potential to upsell premium memberships, private coaching, and branded merchandise to existing customers and visitors.

Digital Presence The use of platforms like Shopify and Constant Contact indicates open avenues for digital marketing, online sales of tennis gear, and targeted email campaigns to boost customer retention and attract new players.

Cross-Promotional Opportunities Partnering with local health and fitness providers or schools can expand outreach, leveraging the center's existing youth and adult programs to mutual benefit and increasing participant numbers.

Growth Potential Given the relatively modest revenue range, there is significant room for growth through membership initiatives, expansion of program offerings, and developing special events to attract a broader audience.