Expanding Entertainment Scope Higher Ground's diverse programming, including live music, comedy, movies, political fundraisers, and unique events like themed weddings, demonstrates its versatility and potential for expanding event services and sponsorship opportunities across different entertainment categories.

Technological Engagement Utilizing technologies like Facebook integration, JSON-LD, and ReCaptcha enhances customer interaction and safety, presenting opportunities to offer digital ticketing, virtual event solutions, and enhanced online engagement platforms for future growth.

Recent Strategic Initiatives Higher Ground's recent partnerships with Burlington City Arts and drive-in event series showcase its innovative response to market trends, providing avenues for collaborative campaigns, branded outdoor events, and cross-promotional activities to attract new audiences.

Financial Potential With revenues between $10M and $25M and ranking among Pollstar's top 50 venues nationwide, there are substantial sales opportunities in premium sponsorship, event technology solutions, and hospitality services tailored to large-scale and high-profile entertainment events.

Leadership & Growth Recent appointment of Jessie Dicovitsky as Head of Television signals a focus on expanding media and content production, opening sales channels for advertising, content licensing, and new media partnerships to leverage the venue’s entertainment assets.