Small-scale publisher Target Highland Publishing as a boutique publisher with potential for tailored services such as print-on-demand, editorial coordination, and niche marketing packages that fit a small team, leveraging their likely need for cost-efficient, scalable solutions.

Tech modernization Highlight opportunities to modernize their digital workflow, including cloud collaboration tools, content management enhancements, and lightweight marketing automation that align with a lean operation and use of Google Workspace, GoDaddy hosting, and PHP-based infrastructure.

Cost-conscious growth Position affordable, modular technology and distribution services that scale with revenue growth from a low-to-mid six-figure range, offering bundles that minimize upfront investment while enabling broader distribution and analytics.

SMB collaboration Propose partnerships with mid-market distributors or author platforms seeking to diversify catalogs, offering publishing, rights management, and content licensing services that complement their smaller team while expanding Highland’s reach.

Competitive benchmarks Benchmark against small-to-mid cap peers and niche publishers to identify gaps in marketing, analytics, and author engagement; offer targeted solutions such as author portals, sales dashboards, and streamlined rights tracking to improve visibility and competitiveness.