Strong Client Focus Highland Roofing emphasizes exceptional service and quality at a fair price, leading to high client satisfaction and word-of-mouth referrals, which indicates a loyal customer base and potential for repeat business and long-term partnerships.

Expanding Workforce Recent hires of multiple construction managers and senior account managers in Raleigh suggest growth in project capacity and regional presence, creating opportunities to introduce complementary services or expand into new commercial markets.

Comprehensive Roofing Offerings The company's wide range of services, including new construction, roof replacements, fluid applied systems, and maintenance programs like Roofguard, offers cross-selling potential to clients across various stages of their roofing needs.

Regional Market Growth Focused expansion in Raleigh and Wilmington with regional project executives and managers presents opportunities to introduce targeted sales efforts in these high-growth areas, especially by offering tailored roofing solutions and maintenance programs.