Tech-savvy Outreach Highlands Church utilizes a variety of tech tools like Google Analytics, Facebook Pixel, and Webpack, indicating a forward-thinking approach to outreach and engagement. Leveraging these technologies could enhance digital marketing efforts and reach a wider audience.

Community-focused Services With multiple services throughout the week and a strong emphasis on helping people experience a 'God first' life, Highlands Church presents an opportunity to connect with a community-centric audience. Tailoring sales strategies to align with community values and engagement could foster meaningful partnerships.

Financial Growth Potential Despite its current revenue falling within the $0 - 10M range, Highlands Church's mission-driven focus and active services suggest potential for financial growth. Engaging with the church on partnership opportunities or supporting their initiatives could lead to mutually beneficial outcomes.

Competitive Landscape Exploring similar companies like Christ's Church of the Valley and Dream City Church, which boast higher revenues and larger employee bases, could provide insights into successful sales models within the religious institutions industry. Benchmarking strategies against these competitors may guide sales growth strategies for Highlands Church.

Personalized Engagement Given Highlands Church's core values of Love God, Love People, Serve with Excellence, and Have Fun, sales development representatives have an opportunity to create personalized engagement strategies that resonate with the church's ethos. Building authentic relationships based on these values could result in long-term partnerships.